How to Buy Amazon Products in Europe

How to Buy from Amazon in Europe

Shopping on Amazon has never been easier or more accessible in Europe. Whether you want the best Amazon deals, fast local shipping, or the ability to shop cross-border, this guide explains everything European users need to know about buying from Amazon’s various marketplaces. You'll learn how to pick the right site, pay securely, understand customs fees, and get your order delivered hassle-free.

Which Amazon Europe Site Should You Use?

Overview of Amazon Marketplaces in Europe

Amazon operates local sites across Europe, each tailored to its country’s language, currency, and regulations. The main Amazon Europe marketplaces are:

• amazon.de (Germany)
• amazon.co.uk (United Kingdom)
• amazon.fr (France)
• amazon.it (Italy)
• amazon.es (Spain)
• amazon.nl (Netherlands)
• amazon.se (Sweden)
• amazon.pl (Poland)
• amazon.be (Belgium)

You can shop directly on your country’s site or another European Amazon, depending on your preferences and item availability. If there’s no local Amazon site in your country, try Amazon Germany or France, they frequently offer English language support and wide-reaching shipping.

Finding the Best Deals on Amazon Europe

• **Compare prices across country sites.** Prices, deals, and product availability can vary between Amazon Europe marketplaces. Tools like Keepa and CamelCamelCamel let you track price histories and spot bargains.
• Look for local offers. Seasonal sales (like Prime Day or Black Friday) often have country-specific discounts.

Pro tip: Even within Europe, add your delivery address before shopping to reveal the true cost, shipping, and eligibility for each item.

Step-by-Step Process to Purchase on Amazon Europe Sites

Creating or Using Your Existing Amazon Account

1. Sign Up or Log In: Visit your chosen Amazon Europe site and create a new account, or log in with your existing Amazon credentials. Accounts are transferable across most Amazon European sites using your email.
2. Set Your Delivery Address: Enter your exact delivery details early so Amazon shows the right prices and eligible products.

Setting Language and Currency Preferences

• Language Settings: Most Amazon Europe sites offer language toggles (e.g., EN, FR, DE). This is usually at the top of the homepage.
• Currency Settings: While many sites default to local currency (e.g., EUR, GBP), some let you pay in your preferred currency if your payment method allows it.

Adding Alternative Payment Methods on Amazon Europe

• Accepted payments include Visa, MasterCard, American Express, Maestro, SEPA direct debit, and gift cards. Some regions support local cards or bank transfers.
• For more on alternative options (like prepaid cards or digital wallets), see our Cluster article: Alternative Payment Methods for Amazon Europe.

Shipping, Customs, and Delivery for Amazon Europe Orders

Shipping Options and Costs Within Europe

• Standard, Express, and Prime Shipping: Choices and costs depend on both the site and your destination, but most countries have standard delivery (3–5 days) and express (1–2 days) options.
• **Amazon Prime:** Your Prime benefits (like free delivery) usually only apply within the country where you purchased Prime. Benefits don’t cross over between markets (Amazon Help: Shipping Times).

Customs and Tax Fees Explained for Intra-Europe Shopping

• **Within the EU:** No customs duties are charged between EU countries, but **VAT (value-added tax) always applies** to any order (EU Import VAT Rules).
• Post-Brexit UK: Orders between the UK and EU now go through customs. Import VAT and sometimes duties are collected during the checkout process; Amazon makes these costs clear before you pay.
• Non-EU Countries (e.g., Switzerland, Norway): Orders may be subject to local VAT and possible customs on arrival.

Tracking and Managing Your Amazon Europe Orders

• Order Tracking: Use Amazon’s “Your Orders” page for real-time updates, tracking links, and delivery notifications.
• Customer Service: For returns or issues, check your local Amazon site’s help section or contact their support chat. International returns can sometimes be costly, so review return policies first.

Can You Order from Amazon US or Other Non-European Amazon Sites to Europe?

Amazon International Shipping Policies to Europe

Amazon US and other non-European Amazon sites can often ship select items to European addresses. Look for “Amazon Global Store” items, where pricing includes imported VAT and an estimate of customs fees.

• Items eligible for shipping will show accurate costs and timelines at checkout.
• Import fees are pre-calculated and paid upfront; any surplus is refunded after delivery.

Pros and Cons of Buying from Amazon US for European Buyers

According to Statista:

*"Cross-border e-commerce in Europe has grown steadily, with 34% of online shoppers buying from foreign sites, Amazon remains a top destination due to its reliable shipping and transparent fees."*

Source: Statista eCommerce Europe 2025

Payment Methods Accepted on Amazon Europe

Credit/Debit Cards, Gift Cards, and Alternative Payment Options

• Credit/Debit Cards: Amazon accepts all major cards (Visa, MasterCard, American Express), plus local variants like Maestro.
• Gift Cards: You can pay in whole or in part using Amazon gift cards specific to each country site.
• SEPA Direct Debit & Bank Transfer: Available in many European countries for convenience.
• Digital Wallets: Some EU sites may accept payment through local digital wallets, check your chosen site’s payments page.

Using BuyXwithY to Understand Alternative Payment Methods

Explore our BuyXwithY cluster articles for step-by-step instructions on using digital wallets, prepaid cards, or even cryptocurrencies for your Amazon shopping.

Final Tips for a Smooth Amazon Europe Shopping Experience

• Always set your delivery address before adding items to your basket.
• Check item eligibility and delivery times for your country.
• Use price comparison tools for the best deals across marketplaces.
• Review import fees and VAT at checkout.
• Keep your payment methods updated and secure.
• Check local plug/voltage compatibility for electronics.
• Read return and warranty policies.

Buying from Amazon in Europe remains safe, straightforward, and cost-effective in 2025 if you know what to expect, and use the right marketplace and payment method.

Looking for details on specific payment, shipping, or troubleshooting? Dive into our detailed Cluster articles for expert guides tailored to European shoppers!