How to Buy iTunes Gift Cards with Apple Pay in Europe

How Apple Pay Works for This Purchase

Apple Pay works for buying iTunes Gift Cards through direct online checkout at apple.com and at European resellers such as Dundle, Eneba, and Startselect. The purchase does not require an intermediate wallet top-up or pre-loaded account balance. Select a denomination, proceed to payment, authenticate with Face ID or Touch ID, and the gift card code arrives by email within minutes.

Apple renamed its gift cards from "iTunes Gift Card" to "Apple Gift Card" in 2020. The two names refer to the same product. The redeemed balance goes to your Apple Account and can be used for App Store purchases, Apple Music, Apple TV+, iCloud storage, and other Apple services.

Step-by-Step: Buying iTunes Gift Cards with Apple Pay

Step 1: Choose Where to Buy

Your two main options are apple.com and a third-party reseller. Apple.com sells Apple Gift Cards at face value with no markup, and Apple Pay is a native checkout option. Resellers such as Dundle, Eneba, Startselect, and Recharge also accept Apple Pay and carry a range of denominations from €10 to €250.

Step 2: Select the Correct Region and Denomination

Apple Gift Cards are region-specific. When buying from a reseller, choose the card that matches your Apple ID's country, not just the currency. A German card (EUR) cannot be redeemed on an Austrian Apple ID, even though both are priced in euros. Denominations typically run from €10 to €250, with common options at €15, €25, €50, and €100.

Step 3: Add to Basket and Proceed to Checkout

Add the card to your basket and go to checkout. On apple.com, you may be prompted to sign in with your Apple ID. At a reseller, you can usually check out as a guest. Enter your email address for code delivery.

Step 4: Select Apple Pay and Authenticate

At the payment step, select Apple Pay. On iPhone, double-click the side button and confirm with Face ID or Touch ID. On Mac, the authentication prompt appears on your iPhone or via Touch ID on a compatible MacBook. The payment processes in seconds.

Step 5: Receive and Redeem the Code

Your code arrives by email within minutes. To redeem: open the App Store, tap your profile photo, select "Redeem Gift Card or Code," and enter or scan the code. The balance is added to your Apple Account instantly. Alternatively, go to Settings on your iPhone, tap your name, and select "Add Funds to Apple Account" to top up directly without a physical code.

Fees, Limits, and Availability

Apple Pay adds no fees to the transaction. Buying directly from apple.com means zero markup. Third-party resellers may include a small service fee, which is disclosed on the checkout screen before you confirm payment *(Dundle, Eneba, Startselect, 2025)*. Apple Pay transaction amounts for online purchases are governed by your card issuer's daily limit, not by Apple. Individual gift card denominations top out at €250 per card; you can purchase multiple cards if you need a larger total balance. Apple Pay is available across Germany, France, Austria, Belgium, Switzerland, the Netherlands, Spain, and all other major EU and EEA markets.