About G2A
G2A is a Poland-based global online marketplace founded in 2010, primarily focused on digital goods. It connects third-party sellers with buyers seeking video game CD keys, software licenses, gift cards, in-game items, and digital subscriptions. G2A operates as an intermediary: it does not sell keys itself but provides the platform for individuals and businesses to transact. The marketplace supports a wide range of platforms, including Steam, Origin, Uplay, PlayStation, Xbox, and more, catering to PC and console gamers looking for discounted rates. For European customers, the site supports Euro (EUR) payments and has regional settings that simplify invoicing, tax, and currency conversion.
Customers can browse thousands of products, with keys typically delivered instantly upon purchase. G2A offers multiple payment options, including credit cards, PayPal, cryptocurrencies, and additional regional methods tailored for the European market. An optional “G2A Shield” service promises buyer protection and support in case of invalid or problematic keys.
However, G2A’s business model as a third-party marketplace introduces risks: key legitimacy varies by seller, and there have been numerous industry and user reports about fraudulently obtained or resold keys, key revocations, and limited recourse for issues if buyer protection isn’t purchased. While G2A is popular for its deep discounts and variety, both users and game developers have raised concerns about ethics, customer support, and overall trustworthiness. Shoppers are advised to carefully review product details and seller ratings before purchasing.
👍 Pro's of using G2A
- Discounted prices: Offers significant savings on games, software, and digital products compared to official retail outlets.
- Extensive product variety: Thousands of keys for different platforms, including recent releases and niche titles.
- Instant digital delivery: Most purchases are fulfilled immediately, allowing for quick access to products.
- Euro payment support: Full Euro pricing and payment options, making the platform user-friendly for European customers.
- Multiple payment methods: Accepts cards, PayPal, and various regional and digital currency payment solutions.
👎 Con's of using G2A
- Questionable key legitimacy: Some sellers may offer keys acquired through unethical or illegal means, creating risk for buyers.
- Key revocation risk: Publishers can cancel or block illegitimate keys, which may leave buyers without recourse.
- Extra fees: Additional charges for payment processing or buyer protection can reduce actual savings.
- Controversial reputation: Widely criticized by developers and industry professionals for facilitating gray-market and unauthorized sales.
- Inconsistent customer support: Support quality can be poor, especially for users not paying for G2A Shield.
What are alternatives for G2A
- Humble Store: Official game and software reseller with Euro support, regular bundles, and a portion of sales going to charity.
- Green Man Gaming: Authorized retailer offering European pricing, frequent discounts, and keys sourced directly from publishers.
- Fanatical: Licensed digital store with regular sales and bundles, supporting Euro payments and official keys.
- Gamesplanet (EU): European-based authorized retailer focused on official publisher keys, including Euro VAT handling.
- CDKeys.com: Competitive pricing and Euro payments with better overall reputation, though some gray-market risk remains.
- Official stores: Steam, PlayStation Store, Microsoft Store, and Nintendo eShop offer maximum security and direct support for purchases, with regular discounts for European customers.
