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Why do customers choose G2A?

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About G2A

G2A.com is a digital marketplace headquartered in the Netherlands that connects buyers and sellers of game activation keys, software licenses, and digital gift cards. It operates as a peer-to-peer platform, allowing third-party vendors worldwide to list products for users seeking competitive prices on PC and console games, as well as utility software. G2A’s main draw is the ability to compare offers from different sellers, often resulting in lower prices than official online stores. The site accepts various payment methods, including euros, and supports regional pricing to accommodate European customers. G2A offers instant digital delivery on most purchases and features an optional paid buyer protection service called G2A Shield, which provides recourse in case of invalid or fraudulent keys. Users are encouraged to consult seller ratings for reliability, as the platform has a mixture of professional and casual vendors. Despite its popularity, G2A is considered part of the ‘gray market’ since not all keys originate from official distributors, and its policies as well as customer support have faced criticism, especially regarding issue resolution and the additional costs associated with buyer protection.

What are alternatives for G2A

👍 Pro's of using G2A

  • Frequently lower prices compared to official retailers, benefiting budget-focused buyers.
  • Large and diverse catalog including less common or regional game editions, with options tailored for eurozone countries.
  • Wide variety of secure payment methods, including support for euro and regional payment systems.
  • Immediate digital delivery on most keys, offering fast access to purchases.
  • Seller rating system facilitates more informed decision-making for buyers seeking reputable sources.

👎 Con's of using G2A

  • High potential for fraudulent, revoked, or unauthorized keys due to the nature of third-party marketplace sourcing.
  • Customer support can be inconsistent and is often limited unless users opt for the paid G2A Shield protection.
  • Additional fees may apply, especially for buyer protection or certain payment methods, reducing price competitiveness.
  • Risk of region-locked keys or incompatibilities with European accounts, requiring careful attention before purchase.
  • Ongoing controversy and criticism from game publishers regarding the legitimacy and ethical concerns of the platform.

🏢 Company Details

Founded

2010

Headquarters

Rzeszów, Poland

🪪 KYC Requirements

Email Verification
Required
Phone Verification
Conditional
ID Verification
Conditional
Address Verification
Not Required
Income Verification
Not Required

📜 Regulatory Licenses

Polish Business Registry (CEIDG)

Authority: Ministry of Economic Development, Labour and Technology of Poland

Country: Poland

Trustpilot
2.3
2.3 out of 5 stars
Updated: 05 November 2025

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